Leyfold Events

A uniquely positioned events venue on a family farm in Gloucestershire. The venue itself is a beautifully hand-crafted yurt and there are also multiple accommodation options on site: the Farmhouse, a Sheperd’s hut and glamping. Leyfold Events works in tandem with its sister company “Backyard Mobile Bars” which provides all of the bars for events.

Leyfold Events had a difficult few years with the pandemic hitting just a year after opening. Jo, the company owner, was eager to get event bookings up and increase brand awareness.

I facilitated workshops with Jo using a brand strategy framework. I strove to really understand her business and its biggest challenges. We covered everything from mission, vision, goals and brand personality to target audience research, gap analysis, positioning and finally creating a brand roadmap.  

Brand strategy
Website consultation
Social media strategy

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“Imogen has provided my business with insightful, useful and practical information, which has lead to my business being more visible within the market. Imogen listened and took the time to get to know my business, resulting in an intelligent, achievable plan.”

Owner of Leyfold Events

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