Pimento Hill

I felt the company’s Jamaican heritage was key to communicating what the brand stood for. I really wanted to use this history in an authentic way, avoiding any clichés.

The name helped start the process. Pimento Hill is where the founder grew up and Pimento berries are also a key ingredient in jerk seasoning. The initial inspiration came from an old Jamaican stamp, which helped create an original identity.


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