In 2019, Azoomee acquired Da Vinci Media and combined the two brands under Macademia, an award-winning global EdTech company providing educational shows and games for children. Macademia reaches an audience of 60 million children and families with premium TV shows, documentaries and interactive educational games in many languages.

My first project when joining the company was to art direct a promo video for an industry conference. The challenge was communicating who Macademia is and introducing the two sub brands without diluting its identity.

Art Direction
Visual Identity

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In my current role, I’m the Macademia Brand Guardian. I’m responsible for all assets created and making sure everything aligns with our company purpose and values.

I’ve always wanted to be in charge of creating the company biz cards!

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