Vibe

The brief was to develop a music app that targeted a very specific audience: professionals in their mid-20s with little time on their hands, who like to listen to BBC Radio 1. This app specialises in recommending music which suits its users’ tastes. Vibe finds out the necessary information by linking with their Spotify and Facebook accounts.

This was a personal project, the aim being to familiarise myself with UI and UXdesign, as well as using the prototyping tool, InVision, to bring the app to life.

Naming
Branding
UX and UI design
print design

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The website was designed with clear bite-sized chunks of information that were easy to scan through. Both the website and poster campaign contained a lot of elements and shapes initially designed for the app, helping it become an instantly recognisable identity.