Imogen is a playful pragmatist. Always striving to understand more deeply and expand her knowledge.

As a designer and illustrator, she has worked on a variety of different areas including branding, packaging, digital design, campaign, print, and more. Her particular interest lies in brand identity. Starting with brand strategy enables her to fully understand a business and their goals to create solutions that meaningfully connect with their customers.

Growing up, it took a long time for her to learn to read. She escaped the mystery of words by immersing herself in a colourful land of drawing. But this initial difficulty has led her to be extremely determined, an excellent illustrator, and an avid reader (once the words started lining up).

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World Beer Awards 2020
The Hobgoblin Range – Silver award for design


Art Direction
Brand Identity
Packaging Design
Print Design
Visual Identity
Website Design



Senior Brand Designer

April 2021 – Present

Leading the rebranding for Da Vinci Kids (one of Macademia’s two brands), overseeing the implementation of the rebrand and becoming the Brand Guardian. Also leading the implementation of the Macademia brand on all touch points and becoming the Brand Guardian.

Art directing external agencies, ensuring all social posts are consistently on brand. Helping to define the details of briefs from all areas of the company.

Managing Junior Designers, nurturing their learning and helping raise the standard of the wider team’s work.

Introducing new ways of working, overhauling the briefing process, and creating best practice guides.



June 2019 – Feb 2020

Delivered creative, comprehensive and innovative design solutions for all Sky channels. Managed multiple tight deadlines and worked efficiently under pressure.

Campaign Lead on all 'Home Move' trading BTL comms, working independently from design inception to final creative output across all formats.

Worked across the full range of Sky’s brands including Mobile, Broadband and NOW TV.

Organised weekly inspiration sessions for the design team.

Butcher and Gundersen

Junior Designer

Jan 2018 – June 2019

Worked independently to create logos and brand assets from design inception to final creative output. Produced beautiful, effective packaging designs.

Interpreted brand guidelines to create high quality bespoke artwork as well as liaised with clients, updating on going projects. Created brand guidelines.

Produced original illustrations for packaging and icons. Created impactful content and curating the company’s social media.

Commissioned illustrators and photographers. Artworking and retouching.


Illustrator and Designer

July 2014 – Dec 2017

Work included children’s books, menu design, book covers and a wide range of illustration commissions.

Hue and Cry

Freelance Junior Designer

July – Dec 2017

Responsibilities included producing moodboards, research, mocking up packaging, designing newsletters, Powerpoint presentations and assisting rebranding projects.